Starting points web design
Content management system
Search Engine Optimization
Cardinal Pointe Apartments have four locations in Muncie Indiana, all of them within walking distance of Ball State University and on the bus route. Virtually all of their residents are university students. Cardinal Pointe Apartments provide utilities and many conveniences students like. Cardinal Pointe presents each building with front and rear entry doors that remain locked 24 hours a day for security. Pets are welcome at one facility and there are outside pools at two of the facilities.
There is substantial competition for renters in Cardinal Pointe' market. They wanted a new design that would attract students, informative pages to help students decide, and they wanted to be easier to be found online.
The new design featured the company logo, one that compatible with the Ball State Cardinals. pages were created with floor plans, photos, descriptions, and prices. Once the new website was completed, nHarmony search engined optimized it for terms students would likely use to search for housing.
In a college town, it is important to attract new visitors, that is, potential renters, to the website. The graph below shows our delivery of those new visitors. Owners of facility were pleased with the resulting website and its ability to attract and retain student renters. Based on our success, the company asked us to take over the Internet marketing of four other facilities.