Local Search Engine Optimization (SEO)

Local search engine optimization (SEO) is the process of targeting audiences in a local geography for the products and services that local businesses provide. According to comScore, an industry leader in Internet research, 63% of U.S. Internet users perform local searches. Of those local searches, approximately 41% were searching for information on a local service in their home area, such as car rental office, dry cleaner, or lawyer.

The study also found that consumers searching locally typically take action. Almost half (47%) of local searchers visited the local merchant as a direct result of their search behavior. For small to medium sized businesses, local search engine optimization has one of the highest returns on investment (ROI) of any type of marketing.

We work with you and our software tools to find the most commonly used search phrases in your industry, then target those toward the appropriate geographical regions for your business. We listen first, because nobody knows your business better than you. We will continually analyze your website traffic to determine the search phrases with the highest conversion rate.

We also provide assistance with local search systems such as industry-specific directories and online yellow pages. We can create and register many types of business profiles and online advertisements, including banner ads. For clients with frequently changing websites or extremely competitive markets, additional services can be provided.

For many businesses, search engines are remarkably untapped marketing resources. Local Search Engine Optimization can bring the customers to you. Send us an email or give us a call for a free initial local SEO consultation and analysis.