Pay per Click Management (PPC)

Pay-per-click advertising is a type of search engine marketing where you pay a small fee every time someone clicks on your ad and visits your website. PPC (pay-per-click) ads are shown along the right hand side of search results, typically labeled “Sponsored Links.”

Advertisers bid against each other for targeted key phrases. The more you agree to pay per click, along with the average click-through rate of your ad copy, determines how high your ad will appear in the search engine PPC listings. Generally the higher the ad listing, the more visible it is, and the more traffic it will generate. However, overbidding for poor-performing search phrases quickly leads to a failed PPC campaign.

PPC advertising has the unique advantage of being able to track your return on investment (ROI) - every penny. No other advertising medium can boast such a claim, which is why PPC marketing has been the fastest growing advertising media, both online and off. By 2010, it’s estimated online marketers will spend over $10.5 billion dollars in PPC advertising (Jupiter Research).

With increasing competition and rising bid prices, it’s more and more important that a reputable Internet marketing company manage your Pay per Click campaign efficiently. We pride ourselves on our comprehensive keyword research and analysis, ad creative and landing page development, bid management and ROI tracking. At nHarmony, whether you’re budgeting $5,000 or $500,000, we’ll make sure you get the most out of your marketing dollar.

Send us an email or give us a call for a free initial consultation and analysis.